Which term describes a business model where consumers sell directly to each other?

The term that describes a business model where consumers sell directly to each other is C2C, which stands for consumer-to-consumer. This model facilitates transactions between individual consumers, often through an online platform that allows them to buy, sell, or trade goods and services directly. Examples of C2C platforms include eBay, Craigslist, and various online marketplace apps, where individuals can list items for sale and other consumers can browse and purchase those items.

In contrast, B2B refers to business-to-business transactions, where companies sell products or services to other businesses. B2C, or business-to-consumer, involves companies selling directly to consumers, a common model for retailers. C2B stands for consumer-to-business, where individuals sell their products or services to businesses, such as freelance work or influencer marketing. Each of these terms highlights different transaction dynamics in the marketplace, with C2C specifically emphasizing consumer-driven interactions.