What is another name for the "Demand Collection Model"?

The "Demand Collection Model," often referred to as C2B, highlights a scenario where the consumer (customer) plays a pivotal role in the process by providing insights or influencing demand decisions made by businesses. In this model, companies collect data on consumer preferences, behaviors, and demands, which directly shapes the offerings and services they provide.

The key aspect of the C2B model is the dynamic relationship between consumers and businesses, where businesses seek to understand and anticipate consumer needs rather than merely pushing products or services onto them. This approach emphasizes consumer engagement and feedback, allowing businesses to refine their strategies and offerings based on actual demand data collected from the consumer market.

While other models like C2C (Consumer to Consumer), B2C (Business to Consumer), and B2B (Business to Business) describe different types of transactions and relationships, they do not encapsulate the proactive role of consumers in shaping demand as effectively as C2B does. Hence, it is the most appropriate term to represent the "Demand Collection Model."