What is a set of statements about the ethical values a business desires to uphold called?

The term that refers to a set of statements about the ethical values a business desires to uphold is known as the Corporate Credo. A Corporate Credo typically outlines the fundamental beliefs and guiding principles of a company, serving as a framework for decision-making and behavior within the organization. It expresses the commitment of the business to uphold certain ethical standards and values, providing a clear indication of what the company stands for in its operations and interactions with stakeholders.

In contrast, a Corporate Mission focuses more broadly on the organization's overall purpose, goals, and the market it serves, rather than specifically addressing ethical values. A Business Ethics Code can also be related, but it is more specific to the rules and guidelines that govern ethical behavior within a company, often more detailed than a Credo. A Value Statement shares some overlap but tends to emphasize core values without capturing the comprehensive nature of ethical commitments as effectively as a Corporate Credo does. Thus, the Corporate Credo stands as the most appropriate choice when specifically identifying a set of ethical statements a business aims to uphold.