By which year are M-commerce sales anticipated to reach $23 billion?

The anticipation that M-commerce sales would reach $23 billion by the year 2015 reflects the significant growth trajectory expected in mobile commerce during that period. The growth of mobile technology and the increasing adoption of smartphones contributed to the enhanced accessibility and convenience of online shopping through mobile devices. This era saw a marked increase in consumer willingness to shop via mobile platforms, driven by advancements in mobile payment systems, improved app functionalities, and the proliferation of mobile internet access.

The data and trends from the early 2010s indicated a robust upward trend in M-commerce, making the projection of $23 billion by 2015 a realistic expectation. Businesses began optimizing their websites for mobile use and developing dedicated applications to facilitate this new shopping paradigm, further contributing to the anticipated growth in sales.